Blink speed dating review
Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.
Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you.
Braden would watch matches and think to himself, "She's going to double fault," as the player began her serve.
He illuminates how our subconscious biases affect the way we think and behave.Gladwell offers other examples of effective thin slicing in this chapter, such as strangers rather than friends being able to more accurately identify someone's personality based on a 15-minute look at his or her dorm room.