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26-Aug-2020 22:34

I was bereft when I lost my laptop and absolutely overjoyed a few days later when the taxi driver emerged from the snowed-in wilds of Essex and returned it to me. But within a second of the email being sent, a column of adverts had appeared down the right hand side of my Gmail screen.

The adverts offered me the chance to ‘save hundreds’ on a new PC. The adverts were being specifically targeted at me because of what I had written in a private email to a friend.

From there, you filter by gender, age, distance, industry, and school, and it’ll show you other Linked In users’ headshots, professions, hometowns, and alma maters so that you can decide who you want to hit up for a date. Linked In in a professional networking site; it’s not a social site.

It’s to help you manage your professional contacts and your career.

Dating within your professional circles can be messy.

The only mystery seemed to be how, exactly, it managed to achieve revenues of more than £15 billion last year.